迪士尼与OpenAI达成协议，旗下IP入驻Sora

walt disney announced a deal with open ai，that will let users of its sora ai video generator make videos with characters from star wars pixar and other movie franchises。

disney is also investing one billion dollars in open ai，the company behind chat gpt，the three year partnership could reshape how hollywood makes content，it also sidesteps the industries concerns over the impact of ai on creative jobs and intellectual property rights。

disney ceo bob iger told cnbc the agreement gives users access to three hundred of its characters，but not to any talent likenesses or voices，he added quote through this collaboration with open ai，we will thoughtfully and responsibly extend the reach of our storytellingtelling through generative ai，while respecting and protecting creators and their works，according to one person familiar with the matter iger and open ai。

sam altman began talking years ago to explore more ways to showcase the potential of generative ai，when combined with disney's characters and stories，as part of the agreement with open ai，a selection of the videos by users will be made available for streaming on disney plus，that will allow disney to capitalize on the growing appeal for short form video content。

the companies will use open ai's models to build new products and customer experiences including for disney plus subscribers，while disney will deploy chat gpt for its employees。

the partnership comes months after a creative artist's agency hollywood's premier talent agency criticized open ai for exposing artists to significant risk through sora and questioning if creative professionals would be compensated for their work。